NATWEST
The folk at Meta will be the first to tell you that visuals work much harder in social.
But what happens when you don’t have time or budget?
This is a super-quick turnaround ad that I did for a scheme NatWest was running for young entrepreneurs.
It pulled like a train not just in terms of respondents, but brand attribution.
o Standard ad recall +18.4pts
o Top of mind awareness +13.5%
o >99.9% chance of brand lift.
So much so that Meta gave us free ad space to run it again as an example of how effective type-only ads could be.
VISIT SCOTLAND
This quiz for Visit Scotland ran on social (cunningly directing folk to their website.)
I researched each island to find its main USP. Then designed the questions to reveal personality types. Clever coders created a matrix which meant the island you were matched to really would be your ideal getaway. Way more considered than just a isn’t-this-random-island-grat answer.
It got players commenting on Facebook. Declaring their need to go to ‘their’ island.
Apart from one who was miffed they didn’t get Skye.
IRN BRU
As part of Leith’s IRN-BRU Gets You Through campaign, I got to be IRN-BRU’S agony aunt. Punters were invited to share their problems and I got to embody the brand.
PARTOU
BBC DYNASTIES
The BBC wanted social content to get a younger adult audience to tune into their brilliant Dynasties.
What do young people love? Reality TV.
Step aside, Love Island.
When you’re a chimp, Attenborough is as big as it gets…
THE DALMORE
TESCO.COM
The most powerful social doesn’t come from the brand, but from their customers.
We targeted people who were buying cat food and gave them an own-brand freebie in their delivery,
Now everyone loves posting about their pet.
So we added a bit of fun to the pack that would get them showing off their kitties on social - and sharing the brand love.
