NATWEST

This was one of the first comms that went out in the warmer tone of voice I created for NatWest. We added a widget so we could see if people liked it. And, as you’ll see from the responses they did.

Its performance exceeded expectations:

95.2% respondents did so positively.

51% unique open rate. (Over 20% higher than precious communication.)

37% conversation from those not already using the app.